Aspen Outdoors, which covers seven states across the Midwest, will be the first channel partner for the robotic mower manufacturer.
Husqvarna Group is entering the U.S. golf and sports turf market with a dedicated sales team and dealer network focused on introducing customers to the future of precision turf care.
Husqvarna manufactures robotic mowers, launched the world’s first fully robotic mower in 1995, and recently introduced its Exact Positioning Operating System (EPOS), a satellite-based technology that enables the mowers to work within virtual boundaries.
Husqvarna’s specialized Golf and Sports Turf dealers will be the exclusive providers of the company’s lowest height-of-cut products and features through mobile sales and service. The company’s first channel partner is Aspen Outdoors.
“Aspen Outdoors is a great first dealer for our new network because they have deep expertise and trust in the market,” said Dave Plaster, senior director of business development for Husqvarna Group. “They are dedicated to helping customers prepare for the future and are ready to introduce them to new innovations that help save golf course superintendents and grounds crews time and money while becoming more sustainable.”
Aspen Outdoors serves customers in Illinois, Indiana, Ohio, Michigan, Western Pennsylvania, West Virginia, and Wisconsin with 12 salespeople who have more than 195 years of combined experience in precision turf and agronomics.
“Our company has a long-standing focus on building trust with our customers and one way we do that is by hiring people who have worked in the industry,” Aspen Outdoors president Keith Montgomery said. “They have a deep understanding of our customers' everyday challenges and needs.”
The Husqvarna CEORA and Automower 550 EPOS allow desired cut heights and specialized mowing patterns for golf courses and sports fields. The Husqvarna app allows turf pros to set up, monitor and control their entire fleet.