To better align our business with the rapidly expanding equipment technology available in our industry, Spartan Distributors/ Reinders has added a Sales Technology Manager position to the team. This role has the responsibility of managing sales and training for high-tech and specialty products such as GPS guided and autonomous equipment, and other products where appropriate.
Spartan Distributors/ Reinders is fortunate to have someone that has embraced this technology since its emergence in the market. We are pleased to announce that Joe Etten, TCSP, will be heading up technology training and support for Spartan Distributors/ Reinders.
Joe has been a member of the Reinders team since 2008 and was previously selling for the Toro Distributor TPEC in the western region of Illinois. He is a past Toro Green Blaser recipient and most recently earned the distinction of 2023 Toro Master Salesperson of the Year. This is a coveted award that is only given to a very select few deserving individuals who have made a significant impact in the industry.
In his new role as Sales Technology Manager, Joe will be an additional support to Spartan Distributors/ Reinders Territory Managers, as well as you the customer. He will provide a targeted focus on technology driven products along with key product demonstrations, training, and on-going support.
When asked about his new position, Joe noted that he is “looking forward to working hands-on with our whole customer base and salesmen to not only promoting these our amazing brands, but to help teach everyone about the next generation of commercial equipment products.”
Interested in learning more about the latest and greatest technology available in the industry? Reach out to Joe at
jetten@reinders.com today.